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Building Trust in the Age of Disinformation

Building Trust in the Age of Disinformation

The public is bombarded with information – a constant barrage of news, social media posts, and advertising. Unfortunately, a significant portion of this information is misleading or outright false. Ever feel overwhelmed by conflicting information? You're not alone. A...

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The Power of Communications in Customer Service

The Power of Communications in Customer Service

In today's competitive business landscape, customer experience reigns supreme. It's no longer enough to offer a good product or service. In the age of online reviews and social media, word-of-mouth marketing holds immense power. And at the heart of a positive customer...

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Is GenAI a PR Powerhouse or a Recipe for Disaster?

Is GenAI a PR Powerhouse or a Recipe for Disaster?

Public relations lives on the cutting edge of communication, so it's no surprise that Generative AI (GenAI) has piqued the industry's interest. From crafting press releases to managing social media, this technology promises to revolutionize PR workflows. But is it all...

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Ditch the Sell, Tell a Story

Ditch the Sell, Tell a Story

In today's oversaturated media landscape, traditional sales pitches rarely cut through the noise. Consumers are bombarded with messages, making it harder than ever to grab their attention and hold on. But what if there was a different way? Enter the power of...

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Conquer Your Next Media Interview

Conquer Your Next Media Interview

Everyone wants media attention. But when you finally land the media interview (whether online or in person), it’s important to understand how to make the most out of it – not just for you but for the journalist too. Pre-interview Even seasoned experts plan and prepare...

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7 Most Consistent Mistakes in PR and Communications

7 Most Consistent Mistakes in PR and Communications

While the landscape of public relations and communications continually evolves, certain missteps remain surprisingly common. Recognising and understanding these mistakes is crucial for any business seeking to enhance its PR strategy. This post highlights some of the...

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Mastering B2B Communication Strategies for 2024

Mastering B2B Communication Strategies for 2024

As we hurtle into 2024, the dynamics of B2B communications continue to evolve, influenced by technological advancements and shifting market demands. For businesses, especially those in niche B2B segments, crafting a robust communications strategy is crucial. So what...

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Why Spamming Can Ruin Your Brand’s Reputation

Why Spamming Can Ruin Your Brand’s Reputation

In the ever-evolving landscape of business communication, it's crucial to strike a balance between effective outreach and respecting your audience's boundaries. Spamming, the practice of sending unsolicited messages in bulk, has become a notorious strategy that can...

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