Your clients idea stinks! What do you do?

This article we found on Ragan’s PR Daily written by Becky Gaylord covers a lot of background and some very good means of counteracting them. This is useful not just for PR persons but also for some of the top spokespersons in businesses that think they know...

A PR pro walks into a bar …

I follow Ragan’s PR Daily and this post on 10 jokes poking fun at the PR industry I had to re-post on my blog. I am just posting a few of my favourites. For the full post, you’ll have to go here: A PR pro walks into a bar. On writing and editing A writer...

Giving something back

We strongly believe that we should give something back to the community we live and work in. We do a lot to help people out. New businesses, non-profits. We have been known to offer PR for food. The client preferred to pay us in the end – it was cheaper....

15 lessons learned from a video newbie

I know – I’m wierd. The only reason I am re-posting this is so I know exactly where to find it when I need it. Its just perfect – and just when I am contemplating doing some video articles just to make dry and boring press releases most interesting....

How to explain the value of PR to potential clients

I am cheating. Found this article on Ragan’s PR Daily (one of my favourite sites) that explains something I try all the time and I am sure so do other PR agencies. Its especially difficult for the smaller, local clients that have never considered PR or even...
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