Bloggers vs Journalists

Found this interesting post on Kippreport.com debating the merits of bloggers vs journalists at events. For some it may be a fad but as an agency, there are some very interesting blogs out there that are probably better followed for content than the mainstream papers....

Five Social PR Trends to Watch in 2013

Found this great post on the PR Coach web site. While a lot of it is not rocket science, I like the carefully guided notes on the various trends. Below is an extract: Our profession has already become a social business. In his New Year’s message, Toronto PR agency CEO...

How Smart Companies Use PR to Get the Word Out

Don’t just take our word for it – its a lesson learnt from businesses that have invested in PR and reaped the rewards. And there are quite a few of them. This post on Inc.com shares some insight on why you should invest in good PR. Even the world’s...

Most unhappy with social media measurement, survey says

Found this excellent article on Raglan’s PR Daily that I think is worth sharing with everyone. Here is an extract and introduction but worth going to the web site for the full article. Measurement may be the hottest topic in social media, with everyone trying to...

3 myths of social media ROI

We’re cheating again but this is very useful and we thought we’d share for our friends, partners and customers. You can read the original post here on PR Daily.com. Every culture has myths, and the world of social media is no exception. While social...
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