by Mita | 303008082020 | Anavizio, Press release, Social Media
Short-form mobile video platform, TikTok, is seeing phenomal growth across the GCC, with the app ranking among the top downloads in regional Apple and Google Play Stores despite the controversy around the Chinese-owned platform in the United States and elsewhere. The...
by Mita | 030309091818 | Articles, Blog, Social Media
I had a conversation recently with a prospective client and that triggered this headline. They want guarantees. They want headlines. And the news is the opening of an envelope. Okay so I exaggerate a bit. But here is my message to these clients or anyone that is...
by Mita | 171705051717 | Articles, Blog, Social Media
In its purest form, influencers (though it might be bandied around as a trendy communication strategy now) are really what we would call word-of-mouth references. Going back to the annals of time, it was always about who you know. Even today, if someone comes to you...
by Mita | 070701011616 | Blog, Social Media
A mark of a good organisation is when the little guy (like the receptionist, or the office boy) is as representative of the company as the General Manager or Managing Director is. He (or she) feels as much of an ownership of the company as much as the top management...
by Mita | 080812121515 | Blog, Social Media
There was a recent article on the renaming of the Jebel Ali station on the red line to UAE Exchange. A fair few dirhams might have been exchanged to make this possible and, living in a commercial city, it’s understandable and (to some extent) appreciated....
