Email or your reputation

This morning’s post by one of my favourite bloggers, Dubai’s Desperate Housewife (always entertaining but based in reality) has inspired me to write this post that I have been wanting to do for some time now: email shots. I am quite vocal with my clients...

3 myths of social media ROI

We’re cheating again but this is very useful and we thought we’d share for our friends, partners and customers. You can read the original post here on PR Daily.com. Every culture has myths, and the world of social media is no exception. While social...

Top 16 Twitter chats for social media and PR pros

Many great Twitter chats happen each week, driving conversations and facilitating collaboration among social media professionals. Simply Measured started with Robert Swanwick’s list of more than 620 Twitter chats. It selected 13 popular marketing chats and tracked its...

A tweet can keep clients sweet

  Businesses in the Emirates often use Twitter to make short pitches to shoppers about their products or services. But a quick scan of tweets sent by companies such as the telecommunications operators du and Etisalat will reveal plenty of back-and-forth digital...
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