Welcome to 2019

Welcome to 2019

Wishing all of you a very happy and prosperous 2019 from our team to yours

Hopping on the bandwagon

Hopping on the bandwagon

In its purest form, influencers (though it might be bandied around as a trendy communication strategy now) are really what we would call word-of-mouth references. Going back to the annals of time, it was always about who you know. Even today, if someone comes to you...

Putting the right foot forward

A few years ago, a journalist (in Europe) told me that Twitter and Facebook is a fad and that it would not have any place in business. Fast forward to today – he’s eaten his words and got on the bandwagon himself. There are still a few businesses, especially in this...

When #UAEPR discriminates

Discrimination at the best of times is not nice. When PR folks do it – especially to media – that is just red flag to a bull. If you are on social media, and deal with PR, you probably have seen or come across the #UAEPR hashtag. Its one that is used...
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