by Mita | 010102021515 | Blog
I got asked a direct question recently: What could I (as a PR agency) do that they (a startup) could not do themselves? The simple answer is not much. The more complicated answer is that there are several advantages of using an agency as opposed to doing it yourself....
by Mita | 030311111414 | Articles, Blog
PR, as defined on Wikipedia, is “the practice of managing the spread of information between an individual or an organization and the public”. I would go further to define it as reputation building. It’s about building and maintaining a reputation of a...
by Mita | 020211111414 | Articles, Blog
Events thrive on brands that spend to participate and people who spend to attend. The only way to actually reach out to these is through a strong publicity campaign. I have been to a few events where the event had some fairly large names associated with it and even...
by Mita | 262610101414 | Articles, Blog
This article has been written based on my current experience as a journalist and editor of Channel Buzz Middle East There are and will be SO MANY articles / blogs / websites that will talk about “How to engage with a journalist”. Why will this be any different? I have...
by Mita | 242407071414 | Articles, Blog
PR Daily.com has to be one of my most favourite sites for references and the writers there (for obvious reasons) get things right. Normally I am happy to share the links etc but this time around I want to take it one step further. All the points they raise are valid,...
