Putting the right foot forward

A few years ago, a journalist (in Europe) told me that Twitter and Facebook is a fad and that it would not have any place in business. Fast forward to today – he’s eaten his words and got on the bandwagon himself. There are still a few businesses, especially in this...
Making a fresh start

Making a fresh start

So it’s the start of the New Year and perhaps you have resolutions for your business too. Whether you’re an entrepreneur of a small business or the head of a division that has ambitious plans this year. PR (if used correctly) is your friend. Here are a few quick dos...

A CEO’s guide to media relations

We’re cheating this morning. But this guest post by Rand Fishkin, CEO and co-founder of SEOmoz, was very good and made some points we’ve raised with our clients. Here are some of his recommendations but for the full list, go to the article on Ragan’s...

Managing expectations

I grew up being told that if you don’t expect anything, when you do get it, it will make you happy. In principal, this is what I am really aiming for. As a race, we all have expectations – from our family, friends, partners, clients, suppliers, community...
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