Building a strong PR presence: The essential resources required

Building a strong PR presence: The essential resources required

It is common knowledge in companies that value their public image and brand reputation that public relations (PR) is an essential part of a business’ overall marketing strategy. An effective PR campaign can help businesses reach their target audience, establish their...
Leveraging LinkedIn as a PR tool

Leveraging LinkedIn as a PR tool

PR should ideally be a part of all businesses from the start (sometimes even before). It helps to keep businesses honest (IMHO) in that “if it is out there, you have to live up to it”. And PR is not just about press and media relations or press releases. Sometimes you...
Going the extra mile

Going the extra mile

Times are tough. For everyone but more so for the small business owners (and I include the freelance consultants here too). There is just no getting around that except for the degree of toughness. It’s when times are hard that we need to motivate ourselves and...
PR is NOT a magic button

PR is NOT a magic button

I had a conversation recently with a prospective client and that triggered this headline. They want guarantees. They want headlines. And the news is the opening of an envelope. Okay so I exaggerate a bit. But here is my message to these clients or anyone that is...
Verified by MonsterInsights