by Mita | 010109091313 | Blog, Gitex, News
Gitex – its a word that conjures up excitement, dread and sometimes sheer panic. This year it comes just after public Eid holidays – not the best timing. For those in TechPR (and in Tech publication for that matter), this can be (and often is) the busiest...
by Mita | 262601011313 | Blog
Don’t just take our word for it – its a lesson learnt from businesses that have invested in PR and reaped the rewards. And there are quite a few of them. This post on Inc.com shares some insight on why you should invest in good PR. Even the world’s...
by Mita | 141406061212 | Articles, Blog
I know – I’m wierd. The only reason I am re-posting this is so I know exactly where to find it when I need it. Its just perfect – and just when I am contemplating doing some video articles just to make dry and boring press releases most interesting....
by Mita | 171710101010 | Blog
Image via Wikipedia Press releases get a bad rap but they have their uses. Let me say this right up front – I hate them. The editors hate them. But they do have their uses. So traditional press releases help to share information about the company and what they...
by Mita | 181806060909 | Blog
Social media tools are the saviours of the day. Many companies and more specifically PR agencies have started embracing social media tools. PR probably four years ago included either sending press releases through e-mail or faxing hard copies of press releases to...
