The Marketing + Media Alliance MENA (MMA MENA) has announced an extension of key deadlines for the SMARTIES MENA Awards 2026, the region’s leading program recognizing marketing that drives real business impact through innovation, creativity, media, and technology.
In light of the evolving situation across the MENA region, the extension provides brands, agencies, media partners, and marketing leaders with additional time and flexibility to prepare and submit their most impactful work.
Updated Submission Deadlines:
- On-Time Deadline: September 4, 2026
- Extended Deadline: September 25, 2026
The eligibility period has also been expanded and now includes campaigns executed between November 2024 and July 2026, enabling a broader range of work to be recognized.
SMARTIES MENA continues to align with the global SMARTIES framework, celebrating marketing that drives growth, strengthens brand connections, and sets new benchmarks for effectiveness across the industry.
As part of the 2026 program, entries will be evaluated through a two-stage jury process, with a Qualifying Jury composed of senior industry experts across brands, agencies, and technology partners, followed by a Grand Jury of senior brand-side marketers, ensuring a balanced and industry-representative evaluation.
In addition to the regional program, submissions are also open for the SMARTIES KSA Awards 2026, offering further opportunities for recognition of Saudi Arabia-specific campaigns.
Linda Kender, Regional Director MMA MENA, commented: “We recognize that this is a challenging and fast-moving time for many teams across the region. By extending the deadlines, we want to ensure the industry has the time and space to submit work that truly reflects the impact and innovation shaping marketing across MENA today.”
With participation from leading regional and global brands, agencies, and technology partners, SMARTIES provides a platform for forward-thinking work to gain recognition not only regionally, but also through global benchmarks such as the MMA SMARTIES Business Impact Index, RECMA, and WARC rankings.
Entries are now open, and participants are encouraged to submit their most impactful campaigns and showcase their achievements on one of the industry’s most prestigious stages.
Submit your entries here:
SMARTIES MENA: https://mmaglobal.com/smarties/awards/programs/mena
SMARTIES KSA: https://mmaglobal.com/smarties/awards/programs/ksa
