Fruitful Day has launched a corporate programme to help businesses bring Dubai Fitness Challenge into the workplace, with interactive smoothie bike and rower activations, a limited-edition range of cold-pressed juices and Pop Culture ice pops, and wellness sessions for company teams.
The programme is designed for the 10th edition of Dubai Fitness Challenge, which runs from 31 October to 29 November 2026. The citywide challenge invites people to complete 30 minutes of activity each day for 30 days. More than three million people took part in the 2025 edition.
Workplace wellness
Fruitful Day’s smoothie bikes and rowers turn a team activity into a hands-on experience. Employees pedal or row to power a blender and make their own smoothies.
Companies can book the activations for workplace wellness days, team challenges and end-of-month events. The programme also includes nutrition and wellness talks on request, along with office delivery of the limited-edition range during the Challenge period.
The offer is designed for companies looking to give employees a simple way to take part together, within their own workplace.
Marie-Christine Luijckx, Founder and CEO of Fruitful Day, said, “Many people want to be more active, but fitting exercise around work and family commitments can be difficult. Dubai Fitness Challenge gives businesses a timely reason to make movement part of the working day. We’ve created activities that colleagues can enjoy together, with refreshments to follow.”
Taking the challenge
The programme comes as the UAE’s wellness focus continues to grow. The Global Wellness Institute’s UAE report that covers data from 2019 to 2024 found that the UAE had the fastest growth in MENA in the workplace wellness and physical activity sectors. Time can also be a barrier to regular exercise. GymNation’s 2026 UAE and KSA Health & Fitness Report found that 32% of its respondents who had stopped exercising cited lack of time due to work or family commitments.
The limited-edition range includes 250ml cold-pressed juices made from fresh fruit and vegetables, with no added sugars or artificial ingredients, and handmade artisan ice pops by Pop Culture, made with real fruit.
The Fruitful Day range is available to businesses from 31 October to 29 November 2026, complementing the movement-based activities with refreshments for teams taking part in the Challenge.
