Fruitful Day’s Juice Joy cold-pressed juices are now available exclusively on Careem Quik for customers across Dubai and Abu Dhabi.
The listing marks a new distribution channel for Fruitful Day, making its cold-pressed juices easier to order at home or at work.
The initial selection includes orange, watermelon and red apple cold-pressed juices. Made in Dubai with no added sugar, preservatives, artificial flavours or colourings, the juices bring together fresh ingredients and the convenience of ordering through the Careem app.
Marie-Christine Luijckx, Founder and CEO of Fruitful Day, said: “We’ve spent more than 10 years building our business around high-quality fresh fruit, with much of our focus on corporate customers. People increasingly want that same quality delivered to their doorstep, quickly and conveniently.
“We knew it was time to work with a trusted local partner, and we’re excited that partner is Careem. Being on Careem Quik across Dubai and Abu Dhabi makes it easier for more people to enjoy our cold-pressed juices as part of their day.”
Hanaa Mallak, General Manager of Groceries UAE at Careem, said: “Customers across Dubai and Abu Dhabi want fresh, quality options for their busy days. Fruitful Day has been making them here in Dubai since 2015, and we’re proud to bring its cold-pressed juices to Careem Quik. Backing homegrown brands as they grow is part of who we are. We’re excited to help Fruitful Day reach more homes and offices.”
Customers can order Juice Joy cold-pressed juices through Careem Quik in the Careem app, with delivery in as little as 15 minutes.


