Staying Social

Staying Social

I wrote this piece for Souqalmal’s SME section and thought that I would share it here as well. This piece is not just aimed at small business owners trying to juggle a million things including trying to get into social media while also trying to maintain their...
A well-oiled machine

A well-oiled machine

I have been part of the DISTREE Team (they are not just Market Buzz clients – we are an extension of the team) for around 11 years now and I love it. Actually we all love it. It’s a partnership but the team themselves are great fun to work with. DISTREE has been...
Your reputation is your wealth

Your reputation is your wealth

PR, as defined on Wikipedia, is “the practice of managing the spread of information between an individual or an organization and the public”. I would go further to define it as reputation building. It’s about building and maintaining a reputation of a...
Publicity for events

Publicity for events

Events thrive on brands that spend to participate and people who spend to attend. The only way to actually reach out to these is through a strong publicity campaign. I have been to a few events where the event had some fairly large names associated with it and even...
Engaging with the Media – a journalist’s perspective

Engaging with the Media – a journalist’s perspective

This article has been written based on my current experience as a journalist and editor of Channel Buzz Middle East There are and will be SO MANY articles / blogs / websites that will talk about “How to engage with a journalist”. Why will this be any different? I have...
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