Waving a magic wand

PR has been much maligned and (when it works) praised. In the Middle East, it is a tool that is still misunderstood, barely used. As someone who has selected a niche market to work in, I find that I am still trying to explain and outline how PR works. I still find...

Aptec hosts “Switch to 3Com” road show across GCC

Seminars to share new SMB solutions from networking vendor beginning with Dubai on 22 December Aptec Distribution FZ LLC, part of Aptec Holdings, one of the largest technology distributors in Middle East, Turkey & Africa’s, has announced plans to jointly...
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