At Market Buzz, we’re fortunate to work with some brilliant businesses. From sustainability champions and tech disruptors to engineering stalwarts and home-grown brands—our clients bring a lot to the table. But if there’s one thing we’ve learned over the years, it’s this: great results don’t just come from great ideas—they come from great relationships.
The magic happens when clients see their agency not just as a service provider, but as a strategic partner. That’s when the stories get stronger, the coverage gets better, and the process becomes something we all enjoy.
It starts with trust
PR is built on timing, relevance, and credibility. And to get those things right, we need a seat at the table—not just a copy of the press release.
The best relationships are those where clients trust us enough to share early drafts, internal insights, or evolving business plans—because they know we’ll treat it with discretion and care. That trust allows us to pitch stronger stories, respond quickly during sensitive situations, and act in their best interest even when the spotlight isn’t on.
Beyond the brief: context is everything
A good brief is helpful. A good conversation is priceless.
We’ve done our best work with clients who don’t just tick the box on deliverables, but who bring us into the heart of their business. When they introduce us to their internal teams, share customer feedback, or take the time to explain the ‘why’ behind a new initiative, it helps us create more meaningful, media-worthy content.
And when clients are open to collaboration, the creativity flows both ways. We’re not just amplifying their voice—we’re helping shape it in a way that truly resonates.
The long game matters
Some of our most fulfilling relationships have been with clients who we have been with for years—not because of a flashy sales pitch, but because they remembered how we made them feel: understood, supported, and invested in.
This kind of partnership isn’t built on contracts. It’s built on consistency. On showing up, asking the right questions, and making sure every campaign, press release or piece of content ladders up to the bigger picture.
We work best with clients who see us as part of their extended team—because we treat their business like our own.
A note to clients (and agencies)
If you’re a client reading this: trust your agency, challenge them, involve them, and you’ll get better results—every time. And if you’re on the agency side: don’t wait for the brief to build the relationship. Show up, stay curious, and keep adding value.
Because in PR—as in business—the most powerful results are built on strong foundations. And when we get that right, everyone wins.
