Building a loyal ecosystem

I come to Monaco (trust me it sounds a lot more glamorous and pompous than it really is) every year for close to 10 years for DISTREE and have been working with them to organise the Middle East event DISTREE MEA (used to be called DCC MEA).  Working with the team...

Ignorance is no longer bliss

I came across this article (of course through social media) and completely agree with it: The 7 B2B Sins of Social Media Ignorance (a very good analogy in line with the deadly ones) by Andrew Moravick.  I can’t believe that people still use the cliched excuses...
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