For many businesses, a Request for Proposal (RFP) feels like a purely administrative task. But how you run an RFP says a lot about your organisation’s values. Managed well, it can strengthen relationships, enhance your reputation, and even become a quiet but powerful act of public relations.
Why Procurement Shapes Reputation
Recent research shows a clear link between transparency in procurement and reputation. A 2024 study highlighted that openness in procurement processes is one of the strongest predictors of a positive brand image and stakeholder trust. Similarly, Transparency International emphasises that transparent procurement practices build credibility and help institutions safeguard long-term trust. While much of this work looks at the public sector, the lessons apply equally to private businesses.
In short: how you handle procurement reflects how you handle people — and people remember.
RFP Etiquette
- Write clear, focused briefs
Unclear RFPs frustrate suppliers and dilute your brand. Avoid vague or overly complex documents. Define the goals, scope and evaluation criteria upfront. A clear brief shows professionalism and saves time for both you and your bidders. - Set realistic timelines
Rushed timelines often yield poor responses. Short deadlines may feel efficient but usually result in rushed, weaker proposals. Allowing enough time for responses signals respect and increases the quality of submissions. - Offer debriefs to unsuccessful bidders
Even a short follow-up note explaining why a bid wasn’t successful goes a long way. It demonstrates fairness, builds goodwill, and keeps the door open for future collaborations. - Keep evaluations consistent
Use the same criteria for every submission and communicate this clearly. A fair and structured process reduces perceptions of bias and strengthens confidence in your brand.
Procurement as Reputation Insurance
Handled poorly, RFPs can damage relationships and tarnish reputations. But handled with fairness, clarity and respect, they can showcase your organisation’s values in action. For businesses in the Middle East, where trust and partnerships are central to growth, thoughtful procurement is more than process — it’s reputation insurance.
