As part of our continued support to the SME community and SME RISE COLLECTIVE, we have just committed to a three-month contract to create and kickstart the communications plans for Assuage, a business that produces seat protectors designed to create an extra layer of protection between you and the germs, bacteria, viruses and other potential deposits found on public seats.
According to an ABC report from 2011 (well before the current pandemic) that tested a variety of public seats (including those in cinemas, restaurants, airplanes, taxis, and more), nearly 28 percent of the seats contained traces of E. Coli, while more than half (52 percent) showed indications of fecal matter.
Founded as a response to the growing fears emerging from the Coronavirus pandemic, Assuage seat protectors are designed to fit most seats, from the plush business class recliners to the thin metal chairs found in waiting rooms, making it great to use everywhere from sports stadiums and beauty salons to rental cars and airplanes. Assuage’s range of seat protectors are available across the UAE with shipping available to select MENA countries as well.
Amelia Gundersen-Herman, Co-Founder at Assuage, said, “We have seen an instant demand in the UAE. The government has done such a great job of educating everyone on the need to take precautions, that people have been quick to understand the benefits of our seat protectors. We can’t count the number of customers that have approached us to tell us how much they love the product, and how they wished that they found us sooner. As we connect with retail stores and partners in the region, we are expecting the UAE and MENA region to quickly become our fastest-growing market.”
The Ultra Cozy seat protector is made of soft plush fleece, easily washed, and comes with a handy recyclable carrying bag. The Recyclable is a single-use version that is sold in a resealable package of 2, made with 100% recyclable material.
We look forward to raising awareness of these seat protectors. If you are working on features around travel safety, accessories, protection for children or family, or looking at a round up of Covid-19 friendly gifts or corporate giveaways, do connect with us.
