Necessity is the mother of invention. A very cliched saying but necessity does encourage innovation.
H2O New 
Media (shameless plug for our web guys) are a imaginative lot. Not only are they creative but they have come up with a great way to help businesses (while making some money for themselves) drive new business. Its not rocket science but its been packaged well and being social marketing specialists – have been very creative in the way they are promoting their new web site on Facebook.
In Steve Vaile’s own words, "get the phrase “CREDIT CRUNCH” removed from all media and
replaced with another phrase such as “CHUFF KNACKER SOUP” which
is infinitely more entertaining".
So how about beating "chuff knacker soup"?
