When event season hits the Middle East, calendars fill fast — from GITEX to sustainability summits, awards nights, and networking breakfasts. For small businesses, these events aren’t just about visibility; they’re reputation touchpoints. Every RSVP, handshake, and post-event follow-up contributes to how your brand is perceived.
Here’s how to make sure your presence at the next event builds — not bruises — your reputation.
Do: Respect the RSVP
A confirmed RSVP isn’t a casual commitment. Failing to show up or cancelling last minute tells organisers and partners that you’re unreliable. Respecting event organisers’ time demonstrates professionalism — a quality that reflects directly on your brand’s credibility.
Tip: Assign someone on your team to manage RSVPs, track follow-ups, and communicate changes promptly.
Don’t: Treat Networking Like Speed Dating
PR thrives on relationships, not transactions. Instead of rushing to hand out business cards or pitch your products, take time to engage meaningfully. Ask insightful questions, listen actively, and find common ground.
Tip: Follow up within 48 hours with a personalised message referencing your discussion. It shows genuine interest and professionalism.
Do: Be Culturally and Professionally Aware
In the GCC, cultural sensitivity is not optional — it’s essential. Whether it’s dressing appropriately, scheduling meetings outside prayer times, or respecting dietary needs, awareness shows respect. Small gestures can create goodwill and trust, both key components of good PR.
Tip: Before attending events in other GCC countries, check local etiquette — it prevents unintentional missteps and builds stronger regional ties.
Don’t: Overshare on Social Media
Posting every moment from an event may seem like great visibility, but oversharing can backfire. Avoid posting behind-the-scenes photos, confidential sessions, or unapproved product launches. Such slips can harm both your reputation and your partners’ trust.
Tip: Use official event hashtags, post from public sessions, and tag organisers or speakers accurately. This keeps your brand visible yet respectful.
Do: Honour Commitments Made at the Event
Every “I’ll send that over” or “let’s schedule a call” is a promise — and in PR, promises matter. Following through builds trust, while neglecting to do so weakens your credibility. Your reliability post-event often speaks louder than your presence at it.
Don’t: Forget Your Team’s Role
Your employees at the event — whether manning a booth or attending sessions — are extensions of your brand. Their behaviour, enthusiasm, and preparedness reflect your organisational culture. Equip them with key messages, FAQs, and etiquette reminders so they engage confidently and consistently.
Reputation isn’t built in a single campaign or post — it’s earned through consistent, thoughtful actions. Events are one of the few moments where perception is shaped in real time. Whether you’re hosting, attending, or sponsoring, every interaction counts.
Show up prepared, be respectful, and follow through — that’s how brands turn visibility into credibility.
