du supports Labour of Love Cinema nights for the blue-collared worker community

Starting 10 January, event will be hosted every Thursday for the next two months; du to distribute recharge cards worth AED 100,000

Dubai, UAE; 10 January 2019: UAE-based telecommunications service provider ‘du’, in association with BigZ, an event organiser based in Dubai, announced the launch of “Labour of Love”, a series of movie nights for labourers in the UAE. Under the association, du will host latest Hindi movies for free along with refreshments for these hardworking individuals. The first movie screening will be held at Dubai Investment Park across two camps as well as one in Al Quoz.

Starting 10 January 2019, under the banner of “Labour of Love”, over 40 movies will be screened every Thursday evening over the next two months across various sites in the UAE. In addition to the movie and refreshments, du will also distribute recharge cards* to the labourers and organised special lucky draws.

In support of Year of Zayed in 2018, du created the world’s largest mosaic – a monumental Year of Zayed logo made from 50,000 du recharge cards worth AED 100,000 in partnership with Sharjah University. du will distribute these recharge cards during the movie screenings.

Commenting on this initiative, Abdulwahed Juma, Executive Vice President, Brand and Communications, du, said: “The labour community in the UAE continue to strongly contribute to nation-building. As part of sustainability efforts, we are delighted to partner with BigZ to bring initiatives that help us resonate with this important community. By organising these movie nights and distributing recharge cards, we wish to create memorable moments for the labourers.”

Navneet Kaur, Managing Director at BigZ, said, “We are grateful to the team at du for supporting this initiative to give back to the blue-collar workers in the country that put in some long hours to build the country’s infrastructure. Movies are an escape and for many of them, this is a luxury that they cannot afford. We are pleased to put some joy back in their lives and help them recoup and recover from their strenuous work.”

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