10 ways to be a terrible intern

We love Ragan’s PR Daily and this article on 10 ways to be a terrible intern has a great set of don’ts. At Market Buzz, we’ve had our share of ‘bad’ interns – not terrible – just bad and the main problems we’ve faced...

Does your attire matter in the PR business?

I think it does – to some extent – first impressions. Whether we like it or not,  people do judge others by the way they look. While we do have to dress appropriately, my suggestion is to pick the clients that would NOT judge you by the clothes you wear...

Blind sided

I have probably posted this before but one of the worst things for a PR agency is a client that is (a) confused; (b) demanding and (c) incommunicado. I am working with a friend to help his client get some publicity but right from the beginning we have both struggled...

Building a loyal ecosystem

I come to Monaco (trust me it sounds a lot more glamorous and pompous than it really is) every year for close to 10 years for DISTREE and have been working with them to organise the Middle East event DISTREE MEA (used to be called DCC MEA).  Working with the team...

Managing expectations

I grew up being told that if you don’t expect anything, when you do get it, it will make you happy. In principal, this is what I am really aiming for. As a race, we all have expectations – from our family, friends, partners, clients, suppliers, community...
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