 Middle East, December 10, 2014 –Alcatel-Lucent (Euronext Paris andNYSE:ALU) has appointed Willem Hendrickx as its president of Europe, Middle East and Africa operations, effective January 1, 2015.
He joins the company from Riverbed Technology, where he was Senior Vice-President, EMEA. Mr. Hendrickx brings to Alcatel-Lucent over 20 years of experience in sales and management positions at global ICT companies, and holding key executive positions in commercial management as well as corporate marketing, amongst others at EMC and Tieto. At Alcatel-Lucent he will assume overall responsibility for all sales activities and operational management of company activities in the EMEA region. Commenting on Mr. Hendrickx’s appointment, Alcatel-Lucent CEO Michel Combes said: “Willem brings to us vast experience in the broader IT and telecom market. He has the perfect background to support our objectives in executing The Shift Plan in Europe, Middle East and Africa as we apply our strengths in innovation to become a specialist in IP, cloud and ultra-broadband access. Furthermore, his commercial understanding of converged technology needs will be a huge asset as we diversify into new market segments, such as extra-large enterprises.” Mr. Hendrickx is a Belgian national, has a degree in Commercial Sciences and holds a Masters degree in Economics from the European Institute of Higher Education (EHSAL) in Brussels, Belgium. He replaces Luis Martinez Amago, who will be taking up a new challenge in Alcatel-Lucent. An announcement on Luis Martinez Amago’s new appointment will be made in due course. |
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Willem Hendrickx BIO
Willem Hendrickx has over 20 years experience in IT sector and currently has position of Senior Vice President EMEA at Riverbed Technology overseeing all operations in Europe, Middle- East and Africa. He is responsible for the company’s overall revenue generation, management and business strategy in the region.
He has successfully served global ICT companies and held key executive positions such as Senior Vice President, Global Channels at EMC Corporation. He was spearheading EMC’s Global Channel Operations, focusing on the development and execution of the company’s global channel go-to-market strategy, which includes the EMC Velocity Partner Program, distribution relationships, and broadening the company’s industry alliances
In this function he reported to the Vice Chairman of EMC Bill Teuber.
He also served as Executive Vice President, Telecom & Media and international as well as CMO at Tieto, the largest Nordic Outsourcer. As industry influencer he is also actively engaged in start – ups. He is chairman of the board of Green It Globe and serves as Board member for Miradore and Innorange.
Willem has a degree in Commercial Sciences and holds a Masters degree in Economics from the European Institute of Higher Education (EHSAL) in Brussels, Belgium.
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