Conquer Your Next Media Interview

Conquer Your Next Media Interview

Everyone wants media attention. But when you finally land the media interview (whether online or in person), it’s important to understand how to make the most out of it – not just for you but for the journalist too. Pre-interview Even seasoned experts plan and prepare...
Ultimate PR Checklist for getting the most out of an Event

Ultimate PR Checklist for getting the most out of an Event

Events, whether they are industry conferences, webinars, or trade shows, provide unique opportunities for brands and organizations to interact directly with their target audience, share valuable insights, and solidify their positioning in the market. Participating in...
The MEDIA kit basics: what you should include

The MEDIA kit basics: what you should include

From virtual unknown to becoming a household name is what most companies aspire for, whether they are selling products or services, mainly because it means good sales that will eventually lead to business stability. Imagine the kind of exposure and traffic you would...
Media pitches – what works, what doesn’t?

Media pitches – what works, what doesn’t?

Creating media pitches can be the most challenging part in public relations. You do your homework. Research a lot about the client’s product or services then synthesize loads of information into at least 400+ word press release; send it over to the media and pray all...
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