Is GenAI a PR Powerhouse or a Recipe for Disaster?

Is GenAI a PR Powerhouse or a Recipe for Disaster?

Public relations lives on the cutting edge of communication, so it’s no surprise that Generative AI (GenAI) has piqued the industry’s interest. From crafting press releases to managing social media, this technology promises to revolutionize PR workflows....

Defending our reputation

As one of my favourite PR practitioners is wont to say, PR is about creating and managing a reputation of a client. As a PR agency, you take the onus of ensuring that your clients’ best interests are looked after,with the faith that they will look after yours. In the...
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