Ditch the Sell, Tell a Story

Ditch the Sell, Tell a Story

In today’s oversaturated media landscape, traditional sales pitches rarely cut through the noise. Consumers are bombarded with messages, making it harder than ever to grab their attention and hold on. But what if there was a different way? Enter the power of...

Bloggers vs Journalists

Found this interesting post on Kippreport.com debating the merits of bloggers vs journalists at events. For some it may be a fad but as an agency, there are some very interesting blogs out there that are probably better followed for content than the mainstream papers....

How much is your reputation worth?

If you are in the Middle East and reasonably active on social media, you are probably aware of the way Benihana’s franchise outlet in Kuwait treated one of its ‘reviewers’ and the repercussions throughout the region. There has been a lot written in the blogosphere,...
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