Ziad Aboras, Country Manager for Egypt at NEC Display Solutions in the Middle East
NEC Display Solutions Europe, today, signed a distribution agreement with Metra Group to set up a network of partners for its display business in Egypt with a focus on adding customers working within the government and public sectors. At a special event to launch the partnership, NEC and Metra hosted over 200 people to announce the partnership and to show how the rapidly expanding applications for professional displays can enhance efficiency, profitability and profile of the channel and end customers alike.
NEC offers a comprehensive display technology portfolio and is seen as a trusted advisor and total solutions provider addressing many different vertical industries in need of professional display technology. Through the partnership with Metra, NEC will introduce a range of solutions from large format interactive displays for business, entertainment and retail, control room systems for security and network monitoring to the latest in DCI Compliant Cinema projectors.
Ziad Aboras, Country Manager for Egypt at NEC Display Solutions in the Middle East, said, “Metra Computers is one of the Middle East’s oldest and largest wholesale distributors of IT products, with an impressive 30-year history serving as a value-added distributor to the reseller channel. We are very pleased to have them on board as a strategic partner to help us expand our footprint in Egypt and to support the growing number of projects in the government and public sectors.”
Aboras continued, “NEC, established in 1899, has a long history of servicing the specific needs of professional, corporate and government customers. Today, NEC has one of the broadest display solutions portfolios in the industry and crucial to our vision to deliver total customer solutions is a successful channel and solution partner network, supported by professional services and support capabilities.”
Metra Group and NEC Display Solutions successfully hosted the event to have special meetings with both potential partners and customers.
