Mehdi Hassan, Regional Manager for Middle East at DISTREE Events
DUBAI, PARIS – DISTREE Events, the organiser of DISTREE Middle East (www.distree-me.com), has announced the appointment of Mehdi Hasan as Regional Manager for the Middle East region. Hasan will manage the company’s Middle East operations and report directly to Farouk Hemraj, CEO and co-founder of DISTREE Events.
Mehdi commented: “I am delighted to join DISTREE Events and build on the company’s success story in the Middle East. I look forward to engaging with technology and consumer electronics (CE) vendors, distributors and retailers across the region as we continue to evolve DISTREE Middle East to reflect new business models, emerging product categories and the multichannel challenges that the market faces.”
Mehdi brings more than 15 years of retail channel experience, including more than ten years with ITE, one of the leading retail distributors in the Middle East. Hasan’s career includes extensive business experience spanning the Middle East and also Asia.
Mehdi’s appointment forms part of DISTREE Events’ plans to expand its operation in the Middle East and broaden its event portfolio in the region. In addition to DISTREE Middle East, the premier annual retail channel event for consumer technologies, DISTREE Events will launch an additional Middle East event in 2016.
Hemraj commented: “We are delighted to welcome Mehdi to the DISTREE team. He has extensive experience with the retail channel in the Middle East and brings a unique set of skills that will allow us to further develop our operations in the region.”
DISTREE Events also publishes the Middle East Retail Academy (MERA) Monthly Monitor Report (MMR), collating feedback from 50-plus vendors, distributors and retailers each month to provide detailed insight on sales, pricing pressure, confidence levels and foot traffic across the region.
