Our Blog
Five PR Habits for Every Business Owner
Building a strong public image is an ongoing process, but unlike marketing, it can feel less tangible. However, consistent, positive PR can have lasting benefits for your business. Here are five actionable habits you can implement daily, weekly, and monthly to ensure...
The Crucial Role of Leaders in Crisis Communications
The recent floods in the UAE served as a stark reminder of the importance of effective crisis communication. Leaders across all sectors – government, businesses, and communities – were thrust into the spotlight, tasked with keeping their stakeholders informed and...
Why Client Testimonials Matter
For as long as I can remember, client testimonials have been like gold dust: infrequent but valuable. There are many reasons why clients do not give testimonials but two of the most common reasons, especially in larger organisations, is these get lost in the hierarchy...
The Power of Purpose: How Brand Values Drive Success
By defining a strong brand purpose and integrating it into your communication and PR strategy, you can create a powerful differentiator. You’ll attract like-minded customers, build stronger relationships, and ultimately drive long-term success. Remember, purpose isn’t just a marketing strategy; it’s the heart and soul of your brand.
Communicating Across Cultures: Bridging the Gap in an International Market
The world is getting smaller, and businesses are increasingly reaching out to international audiences. This presents exciting opportunities but also challenges. Cultural differences can create misunderstandings, hindering your ability to connect with potential...
Building Trust in the Age of Disinformation
The public is bombarded with information – a constant barrage of news, social media posts, and advertising. Unfortunately, a significant portion of this information is misleading or outright false. Ever feel overwhelmed by conflicting information? You're not alone. A...
The Power of Communications in Customer Service
In today's competitive business landscape, customer experience reigns supreme. It's no longer enough to offer a good product or service. In the age of online reviews and social media, word-of-mouth marketing holds immense power. And at the heart of a positive customer...
How to Craft Compelling Brand Messaging in an Attention Economy
In 2024, capturing attention is harder than ever. With information overload and ever-shrinking attention spans, brands need to find ways to communicate concisely and effectively. This is where compelling brand messaging comes in. Brand messaging is more than just a...
Award-Winning Strategies: How to Craft a Winning Entry and Get Recognized
Awards are a fantastic way to gain recognition for your achievements, whether it's your innovative business practices, impactful community work, or exceptional individual skills. But too often, businesses use these as a sales pitch rather than highlight their...
Is GenAI a PR Powerhouse or a Recipe for Disaster?
Public relations lives on the cutting edge of communication, so it's no surprise that Generative AI (GenAI) has piqued the industry's interest. From crafting press releases to managing social media, this technology promises to revolutionize PR workflows. But is it all...
Ditch the Sell, Tell a Story
In today's oversaturated media landscape, traditional sales pitches rarely cut through the noise. Consumers are bombarded with messages, making it harder than ever to grab their attention and hold on. But what if there was a different way? Enter the power of...
Conquer Your Next Media Interview
Everyone wants media attention. But when you finally land the media interview (whether online or in person), it’s important to understand how to make the most out of it – not just for you but for the journalist too. Pre-interview Even seasoned experts plan and prepare...
