
In times of uncertainty — whether driven by political tensions, economic shifts or regional conflict — many businesses instinctively pull...

In times of uncertainty — whether driven by political tensions, economic shifts or regional conflict — many businesses instinctively pull...

Earned media—coverage in print or online press—remains valuable, but comes with limitations: timing, editorial schedules, and fierce competition. However, brands...

Once considered distinct functions, public relations (PR) and marketing are increasingly converging. In a world where attention is fragmented, brand...

The influencer landscape is maturing. In the Middle East, particularly in the UAE, brands are moving away from celebrity-style promotions...

The AI boom has officially hit PR. But it’s not replacing us—it’s reshaping us. While our earlier conversation was all...

We’ve all been there—you’re ready to engage a PR or communications agency, full of ideas and big goals, but not...

Trade shows, summits, and industry gatherings like the recent Channel Summit META are goldmines for exposure — but only if...

At Market Buzz, we’re fortunate to work with some brilliant businesses. From sustainability champions and tech disruptors to engineering stalwarts...

You’ve landed some great media coverage. Your brand is being mentioned. People are paying attention. This is where a lot...

Last week, we talked about measuring PR success using clear KPIs and tools. If you missed that post, you can...