how toDubai, UAE; 3 March 2015 – Following the success of its panel discussion in February,  The Dubai Chapter of The Indus Entrepreneurs (TiE) has announced the first workshop in its “How To” series in 2015: PR 101 by one of its Charter Members, Mita Srinivasan, onWednesday 11 March 2015, from 6pm at In5 Hub in Knowledge Village.

Public Relations can be a powerful tool for communicating an idea, a company or a product. It is about building and maintaining the reputation of a thought leader, an organization, or its products and services. In this workshop, Mita Srinivasan, TiE Charter Member, will share some of the key concepts entrepreneurs need to know before embarking on a PR campaign, the opportunities and challenges of working with the media and best practices that can inspire you.

Mita is a communications specialist and founder of Market Buzz, with over twenty years’ experience in PR & Marketing in the Middle East. During a career that spans more than three decades, Mita has worked on strategic communications plans for companies as diverse as automobile dealerships, logistic companies, electronics, music, publishing and information technology. She has successfully assisted with the launch of new products, services and start up companies.

TiE Dubai plan to do at least one panel discussion and one “How To” workshop each month to provide their members with the valuable tools needed to do business.

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