by Mita | 010108082020 | Blog
What do start-ups and high school students have in common? A lack of communications that make their voices heard. For start-ups, it’s getting your message to the right people whether that is your customer, your current and potential investors or the media. For...
by Mita | 171705051717 | Articles, Blog, Social Media
In its purest form, influencers (though it might be bandied around as a trendy communication strategy now) are really what we would call word-of-mouth references. Going back to the annals of time, it was always about who you know. Even today, if someone comes to you...
by Mita | 151503031515 | Press release
Paris, France, March 12, 2015 – Alcatel-Lucent (Euronext Paris and NYSE: ALU) has formed a technology partnership with Partech Shaker, the Paris-based hub dedicated to open innovation in digital technologies. At a press event today, Michel Combes, CEO of...
by Mita | 010102021515 | Blog
I got asked a direct question recently: What could I (as a PR agency) do that they (a startup) could not do themselves? The simple answer is not much. The more complicated answer is that there are several advantages of using an agency as opposed to doing it yourself....
by Mita | 111105051414 | Blog
CSR is a much bandied word and everyone has its own intepretation. For me (and therefore for my company) it is about giving back to the community. In whatever means I can. As an individual, I volunteer when and where I can, support local initiatives as much as a I...
