by Mita | 050509091111 | Blog
Let me get one thing out of the way – I hate press conferences. Unless you have earth shattering news, a head of government, or whatever – you get the drift – press conferences are boring. Not just for PR people but also for editors (at least so they...
by Mita | 101012120808 | Blog
PR has been much maligned and (when it works) praised. In the Middle East, it is a tool that is still misunderstood, barely used. As someone who has selected a niche market to work in, I find that I am still trying to explain and outline how PR works. I still find...
