by Mita | 060603032323 | Blog
In an age of content saturation, unlimited channels and a plethora of options for creating content on the fly, one of the major areas that have seen a decrease in quality has been the area of public relations. Once typically the domain of expert journalists and...
by Mita | 181807072222 | Blog
PR should ideally be a part of all businesses from the start (sometimes even before). It helps to keep businesses honest (IMHO) in that “if it is out there, you have to live up to it”. And PR is not just about press and media relations or press releases. Sometimes you...
by Mita | 202007071515 | Articles, Blog, Social Media
A few years ago, a journalist (in Europe) told me that Twitter and Facebook is a fad and that it would not have any place in business. Fast forward to today – he’s eaten his words and got on the bandwagon himself. There are still a few businesses, especially in this...
by Mita | 151504041515 | Articles, Blog
I wrote this piece for Souqalmal’s SME section and thought that I would share it here as well. This piece is not just aimed at small business owners trying to juggle a million things including trying to get into social media while also trying to maintain their...
by Mita | 252504041313 | Blog
This morning’s post by one of my favourite bloggers, Dubai’s Desperate Housewife (always entertaining but based in reality) has inspired me to write this post that I have been wanting to do for some time now: email shots. I am quite vocal with my clients...
