The Power of Communications in Customer Service

The Power of Communications in Customer Service

In today’s competitive business landscape, customer experience reigns supreme. It’s no longer enough to offer a good product or service. In the age of online reviews and social media, word-of-mouth marketing holds immense power. And at the heart of a...

A tweet can keep clients sweet

  Businesses in the Emirates often use Twitter to make short pitches to shoppers about their products or services. But a quick scan of tweets sent by companies such as the telecommunications operators du and Etisalat will reveal plenty of back-and-forth digital...
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