ABU DHABI – DISTREE Events launched a new series of exhibitor awards in 2015. The DISTREE Diamond Awards series continued in Abu Dhabi on Wednesday May 13th, forming part of the 11th annual DISTREE Middle East retail channel event. The recipients of DISTREE Diamond Awards were determined using on-site live voting feedback from retailers and e-tailers participating in the event.
Farouk Hemraj, Director and Co-Founder at DISTREE Events, said: “DISTREE events feature hundreds of great brands with innovative products and go-to-market strategies that appeal to participating channel partners. The DISTREE Diamond Awards enabled retailers and e-tailers to reward the brands that impressed them most at this year’s DISTREE Middle East.”
During the course of the event, attending retailers and e-tailers assessed all exhibitors on a range of factors including product portfolio, product roadmap, channel programme, business potential, go-to-market strategy and the quality of meetings and interaction at DISTREE Middle East 2015.
The full list of winners for the DISTREE Diamond Awards held at DISTREE Middle East 2015 is as follows:
- SAMSUNG – Business Solutions: DISTREE Diamond Award
- PORT DESIGNS – Cases & Bags: DISTREE Diamond Award
- JABRA – Connected Products: DISTREE Diamond Award
- TP-LINK –Smart Home: DISTREE Diamond Award
- STEELSERIES –Gaming: DISTREE Diamond Award
- PARROT – Headphones: DISTREE Diamond Award
- HP – Laptops: DISTREE Diamond Award
- BELKIN – Mobile Accessories: DISTREE Diamond Award
- PANZERGLASS – Mobile Protection: DISTREE Diamond Award
- GENIUS – Multicategory: DISTREE Diamond Award
- B&O PLAY – Portable Audio: DISTREE Diamond Award
- LINKSYS – Home Networking: DISTREE Diamond Award
- HUAWEI – Smartphones: DISTREE Diamond Award
- KASPERSKY – Software: DISTREE Diamond Award
- SEAGATE – Storage: DISTREE Diamond Award
- QUANTUM – Tablets: DISTREE Diamond Award
- JAWBONE – Wearables: DISTREE Diamond Award
- HUAWEI – Outstanding Performance: DISTREE Diamond Award
“Retailers attending DISTREE Middle East 2015 spent two days meeting exhibitors, discussing business opportunities, learning more about their products and assessing their plans for 2015 and beyond. It is only fair that these retailers were then given the opportunity to recognise companies that truly excel in a product category,” added Hemraj.
The DISTREE Diamond Awards serve as recognition for companies that offer a compelling channel proposition. Selected by channel partners, the DISTREE Diamond Awards are a hallmark of quality in terms of go-to-market strategy for brands that are selected to receive an award. The winners in each category were determined by a live electronic vote by hundreds of channel partners during DISTREE Middle East’s Gala Dinner.
“We congratulate all the vendor winners of the DISTREE Diamond Award series and also the distributors that represent them in the Middle East,” continued Hemraj. “The awards format proved highly popular with both vendors and retailers attending DISTREE Middle East 2015. We plan to continue rolling out the DISTREE Diamond concept across more events, building a globally recognised award for channel excellence.”
