This morning’s post by one of my favourite bloggers, Dubai’s Desperate Housewife (always entertaining but based in reality) has inspired me to write this post that I have been wanting to do for some time now: email shots. I am quite vocal with my clients about ‘buying’ email databases. Vocal in saying no. Its quite tempting to acquire these emails [...]
Found this interesting post on Kippreport.com debating the merits of bloggers vs journalists at events. For some it may be a fad but as an agency, there are some very interesting blogs out there that are probably better followed for content than the mainstream papers. Especially since some of them focus on the niche areas that our [...]
Found this great post on the PR Coach web site. While a lot of it is not rocket science, I like the carefully guided notes on the various trends. Below is an extract: Our profession has already become a social business. In his New Year’s message, Toronto PR agency CEO Joe Thornley says we must be [...]
Don’t just take our word for it – its a lesson learnt from businesses that have invested in PR and reaped the rewards. And there are quite a few of them. This post on Inc.com shares some insight on why you should invest in good PR. Even the world’s most brilliant idea doesn’t mean much if no [...]
Found this excellent article on Raglan’s PR Daily that I think is worth sharing with everyone. Here is an extract and introduction but worth going to the web site for the full article. Measurement may be the hottest topic in social media, with everyone trying to figure out how all those tweets and Facebook updates affect the [...]
