Is GenAI a PR Powerhouse or a Recipe for Disaster?

Is GenAI a PR Powerhouse or a Recipe for Disaster?

Public relations lives on the cutting edge of communication, so it’s no surprise that Generative AI (GenAI) has piqued the industry’s interest. From crafting press releases to managing social media, this technology promises to revolutionize PR workflows....
Ditch the Sell, Tell a Story

Ditch the Sell, Tell a Story

In today’s oversaturated media landscape, traditional sales pitches rarely cut through the noise. Consumers are bombarded with messages, making it harder than ever to grab their attention and hold on. But what if there was a different way? Enter the power of...
Conquer Your Next Media Interview

Conquer Your Next Media Interview

Everyone wants media attention. But when you finally land the media interview (whether online or in person), it’s important to understand how to make the most out of it – not just for you but for the journalist too. Pre-interview Even seasoned experts plan and prepare...
7 Most Consistent Mistakes in PR and Communications

7 Most Consistent Mistakes in PR and Communications

While the landscape of public relations and communications continually evolves, certain missteps remain surprisingly common. Recognising and understanding these mistakes is crucial for any business seeking to enhance its PR strategy. This post highlights some of the...
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