Most unhappy with social media measurement, survey says

Found this excellent article on Raglan’s PR Daily that I think is worth sharing with everyone. Here is an extract and introduction but worth going to the web site for the full article. Measurement may be the hottest topic in social media, with everyone trying to...

3 myths of social media ROI

We’re cheating again but this is very useful and we thought we’d share for our friends, partners and customers. You can read the original post here on PR Daily.com. Every culture has myths, and the world of social media is no exception. While social...

Your clients idea stinks! What do you do?

This article we found on Ragan’s PR Daily written by Becky Gaylord covers a lot of background and some very good means of counteracting them. This is useful not just for PR persons but also for some of the top spokespersons in businesses that think they know...

A PR pro walks into a bar …

I follow Ragan’s PR Daily and this post on 10 jokes poking fun at the PR industry I had to re-post on my blog. I am just posting a few of my favourites. For the full post, you’ll have to go here: A PR pro walks into a bar. On writing and editing A writer...

Giving something back

We strongly believe that we should give something back to the community we live and work in. We do a lot to help people out. New businesses, non-profits. We have been known to offer PR for food. The client preferred to pay us in the end – it was cheaper....
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