Hopping on the bandwagon

In its purest form, influencers (though it might be bandied around as a trendy communication strategy now) are really what we would call word-of-mouth references. Going back to the annals of time, it was always about who you know. Even today, if someone comes to you as a reference from someone you know, you would […]

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Gitex 2016 – are you communications ready?

Gitex – its a word that conjures up excitement, dread and sometimes sheer panic. What is amazing (to me of course) is that companies don’t prepare or plan their communications strategies well in advance. I had done a similar post a couple of years ago and thought it would be useful to do another update this time […]

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Your reputation in the hands of the “Little guys”

A mark of a good organisation is when the little guy (like the receptionist, or the office boy) is as representative of the company as the General Manager or Managing Director is. He (or she) feels as much of an ownership of the company as much as the top management do. But this, unfortunately, is rare; though, […]

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RIP Dominic Desousa

We, sadly, announce the sudden death of Dominic Desousa, partner at Market Buzz International FZ LLC, and Publisher of CPI Media Group, last night (16 December 2015). Our thoughts and prayers are with his family and the management and teams at CPI Media Group. He was an inspiration to us and the reason for the […]

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Is your brand stronger than public service?

There was a recent article on the renaming of the Jebel Ali station on the red line to UAE Exchange. A fair few dirhams might have been exchanged to make this possible and, living in a commercial city, it’s understandable and (to some extent) appreciated.  It’s to some extent even acceptable. What I don’t understand is […]

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