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It is a sign of the times - but it takes a recession for PR to come into its own.
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The cyber-threat at Christmas |
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Nothing is sacred any more at least not in the corporate world. According to Fortinet, one of my clients in the security industry, over
Christmas and New Year, while employees are feeling at their most relaxed and
generous, enterprise security is at its most vulnerable.
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As a specialist in Tech PR, I find that I need to help my editors
(especially those with generic business magazines) understand the value of open source or indeed what it is. I hope to use this blog as a platform for sharing information that I hope will go a long way to helping this along.
In this article, David Allinson, GM at Opennet MEA (the Red Hat distributors in the Middle East & North Africa) has tried to tackle the benefits of training and skills in open source.
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PR has been much maligned and (when it works) praised. In the Middle East, it is a tool that is still misunderstood, barely used.
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The next step in communications |
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Emails don't always reach the right sender and I wonder whether paranoia is going to kill it. If it does - what's next.
With more and more businesses and email services setting up firewalls,
anti-spam, anti-virus, etc etc, there are more and more emails getting
lost in cyberspace. While security cannot be compromised, how much time
are we spending looking for that one missing email that never reached
us (for some mysterious reason) and never reached the junk or spam
folder either.
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