Why Client Testimonials Matter
For as long as I can remember, client testimonials have been like gold dust: infrequent but valuable. There are many reasons why clients do not give testimonials but two of the most common reasons, especially in larger organisations, is these get lost in the hierarchy...
The Power of Purpose: How Brand Values Drive Success
By defining a strong brand purpose and integrating it into your communication and PR strategy, you can create a powerful differentiator. You’ll attract like-minded customers, build stronger relationships, and ultimately drive long-term success. Remember, purpose isn’t just a marketing strategy; it’s the heart and soul of your brand.
Communicating Across Cultures: Bridging the Gap in an International Market
The world is getting smaller, and businesses are increasingly reaching out to international audiences. This presents exciting opportunities but also challenges. Cultural differences can create misunderstandings, hindering your ability to connect with potential...
