Blog
Blind sided
I have probably posted this before but one of the worst things for a PR agency is a client that is (a) confused; (b) demanding and (c) incommunicado. I am working with a friend to help his client get some publicity but right from the beginning we have both struggled to get information that we [...]
Building a loyal ecosystem
I come to Monaco (trust me it sounds a lot more glamorous and pompous than it really is) every year for close to 10 years for DISTREE and have been working with them to organise the Middle East event DISTREE MEA (used to be called DCC MEA). Working with the team – I have learnt [...]
Managing expectations
I grew up being told that if you don’t expect anything, when you do get it, it will make you happy. In principal, this is what I am really aiming for. As a race, we all have expectations – from our family, friends, partners, clients, suppliers, community et al. One of the most important roles [...]
Digital Word-of-Mouth to Drive e-Commerce
Effective Measure has release new figures on digital marketing
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