MIDDLE EAST/PARIS, 27 May 2013 – Infopro Digital has continued its expansion with the recent acquisition of DISTREE Events, a global leader in the organisation of ICT and consumer electronics (CE) events.

DISTREE Events helps more than 400 ICT and CE brands grow their channel reach across 120 countries each year. More than 1,000 retailers, e-tailers and distributors attend the company’s events around the world. These events facilitate more than 10,000 one-on-one meetings between vendors and channel partners per annum.

Operating a unique ‘invitation only’ event format, DISTREE Events offer all delegates a compelling mix of pre−scheduled one−on−one meetings, presentations, interactive workshops and networking opportunities.

The company currently stages five events per year: DISTREE EMEA in Monaco, DISTREE Middle East in the UAE, DISTREE Russia & CIS in St. Petersburg, DISTREE Latin America in Brazil and DISTREE Asia-Pacific in Singapore.

Infopro Digital will integrate DISTREE Events into its Retail Division, reinforcing the unit’s position as an international events organiser and expanding its coverage across new markets and sectors.

“The acquisition of DISTREE Events widens our international presence and allows us to create new shows with the founders of DISTREE Events,” said Christophe Czajka, President of Infopro Digital.

Created by Frédéric Simard and Farouk Hemraj, DISTREE Events still has significant expansion potential. “We are pleased to join Infopro Digital, which will accelerate the growth of DISTREE Events across the globe,” commented Farouk Hemraj.

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