ABU DHABI, 21 May 2013 – The 9th DISTREE Middle East conference opened its doors today, welcoming over 600 delegates from across the Middle East, Turkey, Africa & CIS (METACIS). The delegates represent the leading consumer electronics (CE) and ICT retailers in the region, including a growing number of e-tailers. More than 50 per cent of the brands participating at DISTREE Middle East are doing so for the first time, creating a wealth of new business opportunities for the retail channel.

“The Middle East is one of the most tech-savvy regions and continues to be one of the fastest growing markets for vendors across the globe,” said Farouk Hemraj, CEO and co-founder at DISTREE Events. “Our combination of well-known and sought after international speakers, panel discussions and focused one-on-one pre-scheduled meetings creates an opportunity for deeper insight into the regional market, providing much needed information that helps vendors, distributors and retailers make informed business decisions.”

This year’s event features a powerful line-up of workshops covering topics such as pricing, competition, product mix and market potential in emerging markets including Africa. A panel discussion on current issues facing the retail channel will offer a lively discussion platform. GfK, official event partner and content provider for DISTREE Middle East 2013, will start the main conference programme with a keynote speech providing in-depth METACIS market data and analysis.

DISTREE Middle East will run from May 21st to 23rd at the Fairmont Bab Al Bahr in Abu Dhabi, UAE. This year’s event is supported by Intel, Dell and Norton by Symantec as Platinum Sponsors; CAT, Modecom, Max Electronics, Huawei and ME Tablet from HCL as Gold Sponsors, with additional support from Asus, Targus, Genius, Eros Group, Linksys, Energy Sistem and Asbis as Silver Sponsors.
About DISTREE Middle East
DISTREE Middle East is the ultimate professional networking event for senior executives from the consumer electronics, digital device and ICT products retail channel in the Middle East region. DISTREE Middle East is a focused event for retail executives based on the successful concept of bringing high-level buyers from emerging markets into productive contact with vendors. For more information, visit www.distree-me.com or follow us on Twitter @DISTREE_MidEast and/or #DISTREE for updates during the event

About DISTREE Events
DISTREE Events specialises in the planning, organisation, staging and management of ICT & CE channel events. The team at DISTREE Events has successfully organised such events for the past decade, gathering more than 10,000 senior executives from 80 countries during that time. DISTREE Events spans the entire EMEA region, Asia-Pacific and Latin America with employees based in Paris, Dubai, Moscow, London, Singapore and Latin America.
For more information, contact fhemraj@distree.com or follow us on Twitter @DISTREE_Events
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