Dubai, United Arab Emirates – May 22, 2013 – ADATA™ Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, will offer visitors a colorful “Walk in the Wonderland” experience at Computex Taipei, with booth design visuals and themes that represent the striking colors and flight path of the company’s hummingbird logo. As the company gears up for an emphasis on color across all product lines, new USB/HDD models will be on display to complement the motif.

As the industry continues the trend towards smartphones and tablet computers, ADATA is fielding a growing collection of mobile device accessories that include the DashDrive Air family of wireless storage readers and hard drives, as well as a new OTG (On-The-Go) offering for USB Flash drives. The new OTG USB Flash drive uses a micro-USB adaptor to connect directly to OTG-capable smartphones and tablet computers. A hands-on demonstration will give visitors the chance to discover the benefits and convenience of this latest advance in data accessibility.

Continuing with the item on display, the popular XPG DRAM modules will make their first appearance in their newest V2 incarnation, with visually striking heat spreaders that augur the extreme performance within. Also on display will be M.2 NGFF (Next Generation Form Factor) solid state drives, ideal for Ultrabook computers. With capacities from 16 to 512GB, they are an excellent SSD options for OEM/ODM suppliers. In addition, for security applications, ADATA also provides TCG-OPAL SSD solutions.

In another show of colorful technology, ADATA will be laying the foundations to become a leader in the Taiwan LED industry. Utilizing the strength of the company’s existing channel management, and implementing the best of Taiwan manufacturing excellence, an arrangement of LED lighting products will be implemented at the ADATA booth, reflecting ADATA’s commitment in this sector to environmental protection and consumer quality of life.

As usual, ADATA will flex its design muscles at the exhibition, leading off with the receipt of the prestigious Computex d&i and the iF design awards by the DashDrive Elite HE720 HDD, for its unique and record-breaking slim profile.

For more information, visit ADATA at booth number J0606~J0716, in the Taipei World Trade Center Nangang Exhibition Hall. Computex Taipei will run from June 4 to June 8.

ADATA Technology, one of the world’s largest vendors of DRAM Modules and USB Flash Drives, provides complete memory solutions, including memory cards, solid state drives, and portable hard drives. ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. For more information, please visit

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