Dubai, United Arab Emirates 20 May 2013: The enterprise business of Alcatel-Lucent, a leading innovator in the field of networking and communications technology, has announced the dates for its annual Dynamic Tour in Middle East & Africa (MEA). The tours main theme, “make it personal” refers to the various ways that enterprises can move forward in the “New PC” (Personal Cloud) Era. As enterprise communications develop at a rapid rate, companies are now beginning to see that the communication methods used in their personal life are influencing changes within the workplace. Employees and organizations, while not fully harnessing the potential of advanced communications, are starting to explore new ways of using smart devices for work for increased productivity and efficiency. The “New PC Era” recognizes this change with the “C” standing for “Cloud”, forming a whole new meaning to this dynamic.

As applications and services become accessible at all times through multiple devices, there is a growing need for enterprises to guide their organizations towards the new PC Era. The Dynamic Tour is designed to offer its participants the best ideas, practices and guidelines towards making it personal.

Baher Ezzat, Regional Sales Director for the Middle East Region stated, “As an annual event, the Dynamic Tour is an important date in the Alcatel-Lucent calendar. It is something our customers and ecosystem partners look forward to. It is a great opportunity for us to share our achievements over the past year and to discuss the most important trends and developments in Enterprise technology. We hope that such an event will shed light on the numerous challenges and developments faced by CIOs in the new PC Era.”

In addition to sharing information on new technologies, the virtualization of networks and the unification of networks for the mobile enterprise, this year’s event will feature a separate track dedicated to the infrastructure and communications need of the hospitality sector.

The Alcatel Lucent Dynamic Tour will take place on the 28 May at the Ritz-Carlton Hotel, Jumeirah Beach Residences, and will be attended by close to 300 of Alcatel-Lucent’s partners and customers from across Middle East & Africa.

About Alcatel-Lucent (Euronext Paris and NYSE: ALU)
The long-trusted partner of service providers, enterprises and governments around the world, Alcatel-Lucent is a leading innovator in the field of networking and communications technology, products and services. The company is home to Bell Labs, one of the world’s foremost research centers, responsible for breakthroughs that have shaped the networking and communications industry.
Alcatel-Lucent innovations are regularly recognized by international institutions for their positive impact on society. In 2012 and for the second year running, Alcatel-Lucent was named one of the Thomson Reuters Top 100 Global Innovators, recognition for the company’s continued addition to its world-class patent portfolio, one of the largest in the telecom industry. Alcatel-Lucent has also been recognized for its sustainability performance. In 2012 the company was ranked Technology Supersector Leader by the Dow Jones Sustainability Index. Through its innovations, Alcatel-Lucent is making communications more sustainable, more affordable and more accessible as we pursue our mission of Realizing the Potential of a Connected World.

With operations throughout the world, Alcatel-Lucent is a local partner with global reach. The Company achieved revenues of Euro 14.4 billion in 2012 and is incorporated in France and headquartered in Paris.
For more information, visit Alcatel-Lucent on: http://www.alcatel-lucent.com, read the latest posts on the Alcatel-Lucent blog http://www.alcatel-lucent.com/blog and follow the Company on Twitter: http://twitter.com/Alcatel_Lucent.

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