New Distree logoMore than 1000 senior channel executives from across Europe, Middle East and Africa (EMEA) gathered at the Salle des Etoiles in Monaco on Thursday 21st February for the ‘EMEA Channel Academy: 2013 Awards’, held in conjunction with DISTREE EMEA.

 A total of 27 awards were presented during the Gala Dinner with hundreds of attending distributors and retailers using a live electronic voting system to select their preferred vendors across 12 product categories. Taking place for the fifth year in a row in 2013, the awards also benefitted from an improved voting process for distributor categories, incorporating the use of data from research house CONTEXT’s ChannelWatch second tier reseller and retailer survey for the first time

Farouk Hemraj, CEO and Co-Founder at DISTREE Events, explained the benefits of the new approach: “As always, we surveyed more than 100 vendors to find out their preferred distributor by region. This data was then combined with the results from CONTEXT’s ChannelWatch survey, which was completed by approximately 4000 resellers and retailers across the EMEA region.”

“The vendor votes and second tier partner votes were equally weighted using a parity system to determine the winner in each region. This new process ensures that we are evaluating distributors using feedback from both upstream and downstream business partners,” he added.

The ‘EMEA Channel Academy: 2013 Awards’ also included dedicated retailer awards and initiative awards, with the overall winners determined by a VIP Jury of regional channel experts. The inclusion of retailer awards for the first time reflected the growing importance of this sector in the DISTREE EMEA delegate base.

The full list of ‘EMEA Channel Academy: 2013 Awards’ winners are as follows:

Esquire – African Distributor of the Year

BDL Group – Middle East & North Africa Distributor of the Year

AB/AT Computers – Central & Eastern Europe Distributor of the Year

Merlion – Russia & CIS Distributor of the Year

Arena – South East Europe Distributor of the Year

Ingram Micro – Southern Europe Distributor of the Year

ALSO-Actebis – Northern Europe Distributor of the Year

Ingram Micro – DACH Distributor of the Year

Tech Data – France & Benelux Distributor of the Year

Computer 2000 – UK & Ireland Distributor of the Year


Maplin – European Retailer of the Year

Euroset – Russia & CIS Retailer of the Year

Carrefour – Middle East & Africa Retailer of the Year

Esquire – EMEA Distributor Initiative of the Year

Jackys Electronics – EMEA Retailer Initiative of the Year


Samsung – Monitors/TVs Vendor of the Year

Seagate – Components Vendor of the Year

Microsoft – Software Vendor of the Year

HP – Printing Vendor of the Year

Trendnet – Home Networking Vendor of the Year

Port Designs – Accessories Vendor of the Year

Microsoft – Gaming Vendor of the Year

WD – Storage Vendor of the Year

JBL by Harman – Audio Vendor of the Year

Canon – Imaging Vendor of the Year

Samsung – Mobile Device Vendor of the Year

Lenovo – PCs Vendor of the Year

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