Don’t just take our word for it – its a lesson learnt from businesses that have invested in PR and reaped the rewards. And there are quite a few of them. This post on Inc.com shares some insight on why you should invest in good PR.

Even the world’s most brilliant idea doesn’t mean much if no one knows about it.  It needs marketing, promotion, advertising–a viral wildfire that sweeps across the nation, and even oceans.

Companies with plenty of cash can launch real marketing campaigns, and hope they go viral.  But what do you do when you don’t have that much money?  It’s called PR.  Public Relations.  A powerful tool that can make you the talk of the town without spending a lot.  But only if it’s done well.

I have used PR as a very effective marketing and advertising tool for many years, for all of my companies.  And in that time I learned some very valuable lessons.

Read the full post on Inc.com.

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